Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.
"Guys, I’ve been drinking too much water," he tells his smartphone camera.
These cost coins, which you earn from spending time interacting on You Now.
Users can also give premium goods, which cost money to acquire.
In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.
We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.That included the infamous Josh Harris, a dot-com millionaire who imploded for his live audience, chronicled in the documentary We Live in Public.If a customer was in on the joke, Abuhamdeh would banter with them a bit.He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.
"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.