Depending on your feelings for these people, you swipe them to the left (meaning no thanks) or to the right (yes, please). Eli, who says he would hook up with anybody who isn’t morbidly obese or in the middle of a self-destructive drug relapse, swipes everyone to the right. Unfortunately for Katherine, he told her he didn’t have a lot of time to date. It seemed possible that one need never be isolated again.Two people who swipe each other to the right will match. In December, I flew out to Los Angeles, where Tinder is based, to visit the company’s offices and meet two of its founders, Sean Rad and Justin Mateen, both 27.Tinder’s major advantages come from exploiting each of these recent developments.The company also managed to accrue, in less than a year of existence, the only truly important asset of any dating site: millions and millions of users.He took a cut of sales—the more money the bar made, the bigger his cut.
They had disdain for traditional advertising; they wanted a new challenge.
Nicole is 30, a willowy brunette with curly hair who describes herself on Tinder as Dancey, smiley, lovey, tall. Since joining Tinder last summer, she has chatted with dozens of guys but only gone on two Tinder dates. Sometimes she’ll start Tindering while on the train and will get so distracted she’ll miss her stop.
She finds she sometimes falls into a soothing swiping rhythm where she’s not really looking at the men, just calming herself with a repetitive pattern of left-right swipes.
It takes an especially dynamic person to win her over at text messaging. The lack of stated purpose in each profile can lead to some confusion.
In fact, many of the people I interviewed asked what the site is supposed to be for. I ask what that means, and she says, More earthy, hipstery thirtysomething folks. They were all so cute and looked so friendly and warm and fun.
Until recently, hookup apps were straightforward but sleazy.